Conference „What’s up Brand? Corporate image design”, June 29-30, 2020

Conference „What’s up Brand Corporate image design”, June 29-30, 2020 - no registration required

Dear entrepreneurs, representatives of startups, designers, representatives of civil service and academia.

On 29th and 30th of June, the Patent Office of the Republic of Poland organized for you an event which provided an exceptional dose of positive experiences and valuable information. Our guests were debating on how to get noticed as well as  appreciated in time of rapid development of digital technologies on the one hand and a growing need to build competitive advantage on the other. The key to a global growth turns out to be innovative thinking on promotion in a wide sense, including the use of tools for creating the optimal image. Two out of seven panels were devoted to issues connected with the legal protection of brand image as well as legal challenges concerning the protection of entertainment sector and marketing.

For the first time exclusively online, we were enjoying an opportunity to listen to 42 exceptional speakers, among them guests from Switzerland, Spain, and Germany, who were sharing with us their knowledge, passion and experience.

Our aim was to showcase a wide spectrum of the creation and protection of a brand, as well as to point at the vital importance of legal issues in the process, especially in the context of intellectual and industrial property law. We also wish to emphasize the need to develop Polish brands as the element of development of our products and enterprises.

We would like to invite all interested not only from Poland to rewatch the debates online. We also extend our invitation to a wide international community which, thanks to simultaneous translation into English, will be able to watch the debates recorded in the studio at the Warsaw Stock Exchange.

WE ENCOURAGE YOU TO REWATCH THE EXCELLENT DEBATES!

Thank you for being with us!

The main topics of the conference

PERSONALISED PRODUCTS DESIGN IN THE DIGITAL TECHNOLOGY ERA

HOW TO BUILD A VALUABLE CONTENT OF CORPORATE COMMUNICATIONS

LEGAL PROTECTION OF BRAND IMAGE RIGHTS

NON CONVENTIONAL TRADEMARKS

COMMERCIALISATION OF CORPORATE  IMAGE IN THE CONTEXT OF NEW TECHNOLOGIES

USER EXPERIENCE AND COMMUNICATION STRATEGY IN PRACTICE

ART BRANDING

GRAPHIC LANGUAGE POTENTIAL IN BUILDING THE SUCCESS OF THE MOST ICONIC BRANDS IN THE WORLD

LOOKING FOR IDENTITY IN GRAPHIC DESIGN. IDENTIFICATION OF COUNTRIES, CITIES AND REGIONS

LEGAL ASPECTS OF PROTECTING THE CREATIVE SECTOR

Conference Programme

Wersja polska

Edyta Demby-Siwek Francis Gurry Christian Archambeau Krzysztof Mazur Magdalena Maruszczak
Wiesław Bartkowski Bożena Gargas Izabela Banaś Andrzej Dobrucki Patryk Kabaj
Grzegorz Kosch Adam Zdanowicz Michał Bachowski Dariusz Adrian Wojtek Kardyś
Kamila Staszczyszyn Jakub Matyka Jessamyn Honculada Małgorzata Szymańska-Rybak Anna Piechówka
Marta Rzączyńska Aleksandra Sewerynik Karolina Sztobryn Rafał Wiśniewski Igor Gałązkiewicz
Maja Ganszyniec Paulina Jaworska Jędrek Nykowski Jens Müller Filip Tofil
Magda Ponagajbo Marcin Władyka Marcin Wolny Inge Buffolo Marcin Samek
Maria Sznuk-Olewczyńska Kinga Pasternak Natalie Pilling Magdalena Miernik Damian Flisak
Maciej Ślusarek Marta Metylska Marek Dietl    
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